How to Use a Financial Model Template

eFinancialModels.com
9 min readOct 30, 2024

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Imagine you plan to launch your dream business — a cozy café serving the finest handcrafted coffee in town. You’ve already envisioned the décor, the menu, and even the ideal location, but it all feels overwhelming as you sit down to figure out the numbers. How much capital do you need? What’s a realistic revenue projection? It is where using a financial model template comes to the rescue. With its structured spreadsheets and pre-built formulas, a financial model template allows you to lay out detailed financial plans, estimate future revenues, and assess costs without requiring you to be an Excel wizard. It turns complicated financial concepts into actionable insights, helping you transform your dream into a sustainable and profitable business. If you’re wondering how to use a financial model template, this guide draws actionable insights to help you become a master of financial modeling.

What Is a Financial Model Template?

A financial model template is a pre-built spreadsheet that helps users quickly create a financial analysis or forecast by customizing the input fields. These templates are frameworks for calculating cash flows, valuing businesses, evaluating investments, and building forecasts. Whether you are an entrepreneur looking to determine if your business idea is financially viable or an investor trying to understand your investment’s potential return, a financial model template can make your work significantly easier.Most financial model templates are designed using tools like Microsoft Excel, Google Sheets, or other spreadsheet software. These templates include the core calculations, such as income statements, cash flow forecasts, and balance sheets, that professionals use for financial planning. Instead of creating a model from scratch, users can use these templates, saving time and reducing the risk of errors.

Components of a Financial Model Template

To effectively use a financial model template, it helps to understand the main components and how they interact to provide financial insights. Here are the essential elements commonly found in these templates:

· The income statement is one of the core elements of any financial model. It shows your revenue, costs, and profits over a specific period. When working with a financial model template, you’ll input projections for sales, cost of goods sold (COGS), operating expenses, and more. It provides insights into profitability.

· The cash flow statement provides insights into your company’s cash inflows and outflows. It shows how cash is being generated and used, making it crucial for understanding liquidity. The cash flow statement is often categorized into three activities — operating, investing, and financing — which reflect different sources and uses of cash.

· The balance sheet summarizes the company’s assets, liabilities, and equity at a given point in time. It helps understand the company’s financial health, net worth, and how assets are financed. Properly updating the balance sheet ensures your financial model stays balanced.

· Financial model templates usually include an assumptions section. It is where you input your key assumptions, such as revenue growth, interest rates, tax rates, and more. Changing the inputs in this section allows you to evaluate different scenarios and see how changes in your assumptions impact the results.

· The calculations section contains all the core formulas used in the financial model. These calculations are the foundation for generating projections, analyzing financial statements, and evaluating different business scenarios.

· Charts and graphs visually represent the financial data, making it easier to communicate key insights to stakeholders. Templates often include pre-built charts for key metrics like revenue growth, profitability, and cash flow. Visualization is a great way to convey your message more effectively and make your financial model easier to understand.

The Benefits of Using a Financial Model Template

Using a financial model template has numerous benefits, and understanding them helps you realize why templates are valuable tools for many businesses. Here are some key advantages:

· Time-Saving: Building a financial model from scratch can take weeks or months. With a financial model template, you already have a pre-formatted spreadsheet structure that helps you get started faster.

· Accuracy: Financial templates have been prepared by professionals, so the risk of errors is greatly reduced. These templates often have formulas and functions that have been tested and proven to work.

· Standardization: Using templates creates a standardized financial model that is easily understood by investors, partners, or other stakeholders. It can make communication and collaboration much easier.

· Customizable: Even though they come pre-built, templates are highly customizable. You can adjust the financial projections, add assumptions, and tweak them to match your company’s needs.

· Expertise: Templates are built by financial experts who understand the complexities of creating financial models. It means you can access tools designed by experts without paying for expensive consultations.

Choosing the Right Template for Your Needs

The first step in using a financial model template is choosing the right one. Selecting a template that aligns with your specific business model and industry is critical. Consider these factors when selecting the best template:

· Industry: The industry you’re operating in greatly influences the type of financial model template that best suits your needs. Different industries have unique characteristics, cash flow structures, and metrics. For instance, a financial model for a retail business focuses heavily on inventory management and sales forecasting. In contrast, one for a SaaS business emphasizes Monthly Recurring Revenue (MRR) and customer churn. Choosing a template designed specifically for your industry will ensure that it includes the relevant metrics and assumptions, providing more accurate insights.

· Complexity: The level of complexity you require in a financial model depends on the specifics of your business and the purpose of the analysis. For smaller startups or those looking for high-level projections, a simpler model with basic income, expenses, and cash flow components may suffice. On the other hand, businesses needing detailed projections, scenario analyses, or investor presentations might require more sophisticated templates that include break-even analysis, sensitivity analysis, and multi-year projections. It’s essential to match the complexity of the model with your business needs to ensure efficiency and stay calm.

· Forecast Duration: The duration of the forecast is another key factor. Templates vary in their ability to project financials over different time frames — short-term models, for example, might focus on monthly details. In contrast, long-term models look at annual data over several years. If you are in a dynamic industry that changes quickly, a short-term model might be more practical for agility in planning. However, a longer forecast duration for more established businesses will help them understand sustainable growth and long-term strategies. Select a template that aligns with your planning horizon to support effective decision-making.

· Usability: Lastly, usability is crucial, especially if the model will be used by various team members with different levels of financial expertise. A well-structured, user-friendly template should have a clear layout, logical flow, and easy-to-update input fields. Look for models with instructions, color-coded cells for inputs and formulas, and dashboards that simplify data visualization. Usability is key to ensuring that stakeholders can easily understand and utilize the model, reducing the chances of errors and improving collaboration across teams.

These factors combined can significantly impact how effective a financial model template is for your business. Let me know if you’d like more details or examples on any of these!

Step-by-Step Guide to Using a Financial Model Template

A financial model template can be a game changer when it comes to analyzing your business’s financial performance or assessing a new project’s viability. This step-by-step guide will break down the process of using a financial model template, helping you move from data input to insightful projections.

1. Familiarize Yourself with the Template: Before diving in and plugging in numbers, take some time to understand the layout of the financial model template. It is like reading a map before starting your journey. Financial models tend to have multiple tabs, including assumptions, calculations, the three main financial statements, and charts & graphs. Familiarizing yourself with these components will give you a clear understanding of the scope and ensure you know exactly where each piece of information goes.

2. Fill in Your Assumptions: The assumptions section is the brain of your financial model. These assumptions will drive all subsequent calculations. Assumptions usually cover revenue projections, operating costs, and capital expenditures. Start by estimating how much revenue you expect to generate. It might be based on expected sales, pricing strategy, customer growth, or market share. Include costs such as wages, marketing, rent, etc. Enter any expected spending on infrastructure or equipment. Remember that the accuracy of your financial model heavily depends on how reasonable and realistic your assumptions are. Be sure to gather accurate and reliable data for your assumptions. A common pitfall is to input overly optimistic growth numbers. When making projections, it’s better to err on the side of caution. Overestimating revenue or underestimating costs can give you a distorted view of your financial outlook, which may lead to unpleasant surprises later.

3. Link the Assumptions to Financial Statements: Once the assumptions are in place, they automatically drive the calculations across the various financial statements. One of the major benefits of financial model templates is that they are already linked, so you don’t have to manually enter data across all these sections. Even though templates are pre-built and the formulas are already tested, it’s still important to verify them. Sometimes, mistakes are made, especially when you’ve modified the template to suit your needs. Go over each key formula and ensure everything calculates correctly.

4. Make Adjustments to Suit Your Business Model: No two businesses are exactly alike, and that’s why templates are designed to be modified. Perhaps you have an additional revenue stream not covered by the original template, or your business has unique expenses that must be accounted for. Adjust the model to make sure it accurately reflects your business. Customizations can include adding new line items, tweaking expense categories, or changing the tax calculations. Ensure that any changes you make to the template are properly linked to the rest of the spreadsheet to avoid any broken formulas or inconsistencies.

5. Test Different Scenarios: Financial models are best used to test different business scenarios and see how various decisions might affect your finances. With the help of a template, you can create different versions of your model that predict the outcome under various assumptions. For example, a base case scenario assumes average growth and reasonable expenses. The best-case scenario assumes higher-than-expected growth or lower costs. While the worst-case scenario models what happens if growth is slow or unexpected costs arise. Scenario planning helps you see a full picture of your company’s financial health. It not only helps in planning but also in preparing for tough questions from potential investors.

Leveraging Financial Model Templates

Whether you are a startup founder, an established business owner, or a financial professional, using a financial model template can make financial forecasting more accessible and insightful. It’s like having a GPS for your business journey, showing you the optimal route to growth and profitability. While templates are incredibly useful, they must be customized and handled thoughtfully. Over-reliance on built-in numbers without understanding the assumptions behind them can lead to trouble down the road. However, with a clear understanding of how to use financial model templates effectively, you can harness the power of data to make informed decisions and strategically guide your company’s growth.

Financial model templates, such as those available from eFinancialModels.com, provide a strong foundation for planning, forecasting, and analyzing the future of your business. They save time, ensure accuracy, and help you present a professional financial overview to stakeholders and investors.

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eFinancialModels.com
eFinancialModels.com

Written by eFinancialModels.com

Financial model spreadsheet templates in Excel supporting financial planning, fundraising, valuation, budgeting, investment and feasibility analysis.

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